As any good fashion retailer knows, growing sales is a concerted effort with many factors adding up to a ringing till. And one key contributor to boosting profit is how you fit out your store. So, grab yourself a front row seat and read on to discover our fashion retail must-haves to supersize your sales.
Retail store rules to live by
Behind every successful fashion retail business is a detailed plan, and planning is essential when it comes to laying out your retail store. Leaving it to chance can create a confusing store experience for customers, and confusion rarely makes for a bustling checkout queue.
Therefore, there are some golden retail rules to live by when planning out your store layout.
The best retail stores are:
In terms of keeping thing simple, think clean lines, clear pathways, and neat, tidy display areas.
By intuitive, we mean that customers understand exactly where to go and what to do when they enter your store. They’ll move naturally through the location, dwelling where you want them to and focusing on key areas and products.
Strategically organised retail stores have clear objectives, and nothing is left to chance.
In a previous blog, we detailed how to plan your retail store layout for a killer first impression. Once you’ve got a solid plan in place, here’s what you need to bring it to life.
Freestanding clothes rails display clothes clearly, allowing customers to peruse items with visibility and ease.
Available in a range of sizes, they come with optional wheels for easy transportation around your store.
There’s no wonder clothes rails are an all-season bestselling item, because they’re made from sturdy steel with a heavy duty protective coating to make them durable and long-lasting.
Tube and clamp fashion systems
Clothing racks made from tube and clamp fittings have a stylish, industrial look and create a sturdy fashion display that’s built to last.
Long-lasting and simple to plan and fit, you can mix and match the fittings in your tube and clamp system to customise your retail display. Browse fixture and fittings here.
Merchandising baskets and dump bins are great for displaying smaller items at the checkout point, or carefully chosen spots in your customer journey.
Not only do they distract shoppers waiting in line, but they can actually form part of the structure of your queueing area when organised strategically. Once customers are in the queue, they’ve shifted into that buying mindset, so it’s the perfect place to entice them to add a few extras into their basket.
Accessories shouldn’t be an afterthought when fitting out your retail store.
Slatwall panels, inserts, and accessories are the perfect way to maximise wall space and showcase jewellery, belts, scarves, hats, socks, gloves and more.
Buy retail store fixtures and equipment online
Kitting out your fashion retail store is now easier than ever because you can order everything you need online at the click of a button.
With free delivery on orders over £99, The Shopfitting Shop has a full range of retail store fixtures, fittings, furniture to guarantee your store is always trending.